Guest posting is still alive and a great way to get exposure to your blog. The problem is we don’t know how to submit the perfect Guest post submissions
We get a lot of guest post pitches from new bloggers; but the bitter truth is 99% of Guest post emails received is instantly discarded.
It’s not really rocket science but few common-sense factors that ruined everything for you. Even though most blogs clearly state their rules like we did for Guest Posting.Many fail to read or even understand what it means.
If your Guest post pitch also suffered similar fate, then here are some points you should consider before you try again.
Reasons Your Guest Post Submissions Failed
Here we are focusing only on Guest Post pitches; but if you need help finding blogs to publish your guest posts; take a look at this insane guide from Moz.
You are a Spammer
For starters, even if your aim is not Guest posting please don’t start your message with:
- Greetings Sir
- Hello Admin
- Hi Webmaster
It is an instant let down, and most bloggers (host) won’t even open the mail if that is your first line.
Every host blogger you are trying to contact has a name. It is not a difficult task to find actually, simply visit the About Us page of any blog you are interested and you will find everything you need to know about the blogger.
Moreover when you address a host blogger by name, it shows you actually took time to pay attention to the details and content of the particular blog.
It also proves you are not a spammer sending the exact same message to everyone without any sense.
For improving your chances try to start your message with:
- Hello Ron,
- Hi Sandra!
- My name is Aloka..
- I hope things are going well for you.
If there is a Guest Post section already available; it is a clear indication that the blog accepts guest posts. Do not simply ask them whether they will accept guest posts again.
Do that if you wanted instant rejection. It shows you are a complete moron who doesn’t actually care about the (host) blog. You are simply sending multiple messages like a spammer.
A long letter with complete list of your past publications and hefty dialogues usually don’t work as well as a short letter with only important details.
Before you proceed further, double check the Guest post section of host blog; chances are they will contain very specific and detailed guidelines.
You only want Links
Even though your reasons behind guest posts are perfectly known; there is no need to actually announce it to the host blogger.
Instead tell them why they should publish your guest post and how they and their audience will get benefits from it.
Do not boast about your expertise in the field. No host blogger is going to be impressed with it.
You may be a newbie blogger but that does not mean too humble and kiss their feet.
You have completely buried all chances for your guest post with the above messages. Do not, I repeat do not show your lack of confidence, it will send a strong negative signal to the host blogger and will ignore you.
Topic is common and irrelevant
It’s a simple concept, if a blog is about Cycling don’t submit a guest post pitch about SEO, Garden tips or anything completely unrelated to the topic.
But then again you can make a brilliant post with topics that seem directly unrelated but could be waived together to make something like :
Top 10 Android apps for Cyclists
Also there is not much use if your topic is really stale and common, no blogger will find it useful and will instantly dump them. Always try to offer a unique and less covered topic which will be interesting.
Here is an interesting in depth guide to get maximum results as a Guest Blogger if you struggle really hard.
To Wind up
Most of you might be thinking now “Great tips and nice theory“. But what exactly do I write in my next guest post pitch?
Here is a small blueprint of a good guest post pitch; but understand this is only an example.
Simply Copy & Paste of this does not guarantee success on your next guest post journey.
Each blog has its own unique set of guidelines and you should follow them thoroughly when you send Guest post pitches.
Show a host blogger you are not simply looking for links, but to share worthy and valuable content benefits both their blog and audience.
It is a win-win situation for both of you and there is no reason anyone would deny your article.
Maybe even after pitching a top-notch guest post submission you may get rejected for various reasons; but do not take it personally.
There might be another blogger happy to publish your article; it is just a matter of finding the right one.
Did I forget to add some points? Let me know in the comments section below.