Sponsored posts & Reviews are a great way to monetize without depending on Ads or affiliate marketing. Following these basic rules will help you succeed further.
When everyone starts blogging the first and only method they’ll ever know about monetizing their blog will be Google AdSense. But after a few months, you’ll start hearing new methods and ways like affiliate marketing and sponsored posts.
To start affiliate marketing you need some skill and finesse in the field. One of the best ways to monetize your blog without AdSense or its alternative networks is by doing sponsored reviews and sponsored posts.
You can even do sponsored reviews as an added bonus along with Google AdSense or the alternative ad networks.
This is by far a quick and easy method to earn a decent income as long as you have a decent traffic.
What are Sponsored Reviews or Sponsored Posts? How does it work?
Well, the name actually explains the whole thing, but for better clarification. A sponsored post for sponsored review is when a company or service provider pays you to write about their services and products.
Most times you will have to write the sponsored content yourself. But soon as your blog gets established and authority, companies will contact you to publish their own posts on your blog.
Now don’t mix sponsored Post with a guest post; both are entirely different;
For writing a sponsored content you will be either paid or sometimes receive a free product or service to write the review about.
They will have an advertising section where there will be a call to action to buy the products or services the post is written about.
Doing sponsored reviews and post is a Super easy way how to make an extra income apart from Advertising and Affiliate Marketing. But don’t jump in and accept every sponsored post request you receive.
It will be very tempting during the early stages of blogging when you are barely making $10 a month and suddenly you get a sponsored post offer worth $25.
Soon as your blog starts getting traffic and appear in the Google search results you will begin receiving sponsored post requests. But only if you had provided a way for the companies to contact you by either using a contact form or your contact details on the blog
Rules of Sponsored Posts
Before accepting these sponsored post offers there are a couple of rules you should know. Otherwise, you may end up penalized by Google for the mistakes you make
Entertaining and Engaging Content get you more offers
Usually, newbie bloggers never bother so much about the writing style and content of the sponsored post. More often they simply write up something simply to show the sponsor. This content will be most likely boring and drab.
If you hope to get more sponsored post offers you should make sure to write engaging and entertaining content. Before another company contacts you for a sponsored post they will check your blog and previous writing samples. Only if you can impress them by your previous works you will get more sponsored post offers.
Stick close to your niche
You are most likely to get plenty of offers to do sponsored post about almost everything. But don’t accept offers which are not related to your Niche. Make sure the sponsored article looks as natural as possible.
Imagine a fitness blog doing a sponsored review of the latest smartphone or software. Does it look natural to you? I didn’t think so either.
Now if you are doing a sponsored post on a fitness gadget like a Fitbit or a Garmin. Then that is somewhat related to your Niche and will look a lot more natural.
Normally big companies pay SEO agencies to do the sponsored post for them. And these agents will try to trick newbie bloggers to do reviews for cheap and completely irrelevant to your niche. They do not care if you get penalized or not, they only want a sponsored post.
If your blogging goals are long time, then don’t be afraid to deny sponsored posts not related to your niche.
Stay away from the Danger Zone
There are certain categories that give a red signal to search engines and reader’s alike. Gambling, Casino, Pharma, and Adult are the prominent ones. So unless you are blogging about them, don’t accept sponsored posts related to any of these categories.
These guys will pay you a lot more than others but it is not worth it. Once your blog gets blacklisted by Google all your posts will be deindexed from the search results. And it is almost impossible to revive your blog once again.
Sponsored posts will have an external link pointing towards the product or service of the company that paid you. Make sure to add a nofollow tag for such sponsored links, also clearly mention it is a sponsored post at the beginning or end of the post.
Google hates selling links and their complex algorithms will catch any unnatural links. Always stay away from selling links and make sure to add proper tags where necessary. Try to make the links and post as natural as possible.
Doing sponsored posts and reviews are a great way to monetize your blog. If you are careful and follow some basic rules, then you can even add sponsored posts to your other methods of monetization.
Now its your time to try & if you have additional tips to share, feel free to let me know in the comments section below.
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