The On-page SEO optimization techniques are an easy way to rank your page first on Google. Find out how to reach the first page on Google
Have you ever wondered how the websites that are in first page actually got there, when there are probably thousands of different competitor websites that match the exact search term? Well, the answer to that that is simple, its SEO. Those first few websites had higher SEO than their competitors (DA also plays an important role).
Be sure to take a look at The Basic BluePrint for a Successful Blog before you read further.
Optimizing your websites on Search engines is more like climbing a ladder beating your competitors till you’re on the very top. And being at the top means more visitors and probably more conversions.
While updates like Panda, Penguin and Hummingbird destroyed thousands of spam and phony websites and many new quality websites was offered the top position.
If you are still wondering why SEO is such a big deal; let’s see, how many times you have actually visited 7th or 15th page in a search result? Well! You get the idea.
Search Engine Optimization
SEO is classified into On-Page and Off-page, both plays equal parts determining your total SEO score. To be simply put On-page SEO techniques means the methods used while writing the content and editing to improve the visitors experience and increase SERP; while Off-page means methods such as backlinks and other external signals done after the content is already published.
The On-page SEO can be done without much trouble if you follow some simple SEO techniques and tricks.
Headers and Title are important for On Page SEO
Title or the Main heading <H1> tag of the post must include your main targeted keyword. The closer the keyword gets to the beginning of Title, higher your SEO score will be.
Also it is noted that adding certain modifiers and power words like Best, Awesome, Easy, and Guide to Title tag can help you score better rankings and trigger emotional response in the reader to drive more clicks.
The <H2> tags or Subheadings of the post can help you get a better edge in rankings if you include the keyword at least once preferably at the first instance of <H2>.
Content Quality, Keyword density and Grammar
Search engines determine the quality of content through user time on site, repeated visitors, Bookmarks and search for your brand. So make sure the quality content that is 100% grammatically correct and contains zero spelling mistakes.
Try you break it up into smaller paragraphs with sub-headings for the readers ease. It is found that longer content ranks better on Google, as a rule of thumb try to aim for at least 1000 words of useful and engaging content in all your posts.
Use the important keyword at the beginning of the article preferably in the first or second sentence just as at the very end of the same first paragraph.
But another important thing to consider while using the keyword at these places is that none of them should look overused and must be natural and in no way should interfere in the natural reading rhythm of the article.
For optimal results it is better to include the primary keyword within the first 150 words of the post.
The recommended keyword density is between 1 to 3%, anything above 3% can really look like phony and you may be penalized for it. The best way is to go with 1% and you could feel more safe & secure.
URLs and Permalink
You must make sure to use SEO-friendly URLs for your post and must be compact and readable to both humans and search engines.
Ugly URLs with underscores or random letters and extremely long URLs can damage your on-page SEO score. In an interview Google has stated more weight is given to the first 5 words of the URL.
It is important to include your keyword in the URL of your post and it will certainly rank better. Search engines give better priority to a page if it’s Title, URL and snippet matches the searched keyword.
For example if you search for fitness tips then the site with URL address http://fitnesstips.com is ranked higher than the site with URL http://healthtips.com.
Make sure you include at least 2-3 internal links in all of your posts. If you have some article that is related to the current post then linking they will not only provide you with more visitors but also you pass link juice and Trust Flow.
An easy way to get more traffic and improve your authority is by using 2-3 External links to relevant content that will help Google identify your page’s topic.
Keep in mind to link out to only authority sites and it will definitely reflect on your Rank. If its spam or irrelevant to the content then there is a high chance of getting penalized by search engines.
Proper usage of multimedia
Pages with rich multimedia such as images, videos and infographics have a better chance of catching the visitor’s eyes. It can help you reduce bounce rate and increase session duration.
Google pays special attention to the user-interaction signals meaning if people stay on your page longer it is perceived as your content is of high value.
Just like image size, image name and Alt text are important for SEO. You should always make sure to have your keyword in your Alt text, it will help search engines better clue what your page is all about. If by any chance your image fails to load, then the Alt text will be displayed in its place.
Even you can get visitors from Google Image search if you used correct keyword in Alt text and image name.
Site speed & Design
Page loading speed is vital for SEO and Google has specifically stated that on their blog how it will affect your rankings. You can easily improve speed by compressing images, using good templates with tidy codes and using a CDN.
Mobile unfriendly sites were penalized by Google starting from 2015 and they are likely to crack even more soon. Moreover lots of people use their smartphones to regularly read posts and it is vital your website is mobile responsive. You can check if your site is mobile-friendly using Google’s own tool.
Social sharing and Comments
Social sharing may not affect your on-page SEO factors directly but it will indirectly boost your rankings and drive in lots of traffic from Social media platforms. And more visitors are always good sign of a quality and engaging post that will trigger an SEO boost.
It is important to encourage your readers to leave their comments on your posts and a thriving community on your site will help you with better rankings. You must take time to reply all comments; otherwise nobody will bother to comment on an abandoned page.
Optimizing your page not only helps you gain higher rankings and SEO score but your readers will also appreciate it. Recent studies found that 60% of people never revisit a page if it takes more than 6 seconds to load. So it is a win-win situation; you get higher rankings and more readers.
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