Finding & Improving the Google Analytics Bounce rate is vital for any successful blog. It even affects the Search Engine Rankings indirectly.
It is undeniable fact that high bounce rates of a website impact the overall conversions rate. If your site’s visitors are leaving without giving you the chance to convert them into your prospects or subscribers, then you are losing them and it’s hampering the growth as well.
Entrepreneurs today invest more money in driving in web traffic to their site while ignoring the crucial factor – The Bounce Rate. Content distribution, paid media, social engagement and more are an efficient way to drive in traffic to sites, but recognizing the potential of bounce rate is equally essential to achieving success.
What is Bounce Rate and Why It Matters?
Bounce Rate is actually the percentage of visitors that visited your site but left your website without browsing any further. The Google Analytics Bounce Rate is the biggest thing when it comes to page visitors. So, if the Bounce Rate of your website is above 80%, then it indicates that 80% of your web traffic has just visited your site and left without navigating further.
In technical terms, it signifies that the Google Analytics server has not received any triggers from the users of the website. The Bounce Rate of a website is the total number of bounces on your page or the total number of entrances on the landing page.
When the visitors make zero interaction on your website and decide to leave the page without browsing, then it is referred to as Bounce Rate. For a business website, higher Bounce Rates matters a lot.
The percentage of Google Analytics Bounce Rate tells you many crucial things which you can improvise to reduce the overall Bounce Rate.
It lets you know if the content is engaging or not for the visitors. If your visitors simply visit the page and leave without reading any sentences and shows no interest in reading further. Then it indicates that the content needs to be updated with a fresh and engaging one.
Besides the Bounce Rate also matters a lot when it comes to checking if the conversion funnel of a website is working or not. You can check this by the number of visitors who are dropping off before requesting for more information or downloading any resource.
The Bounce Rate also tells you about the loopholes where your visitors are finding difficulty in navigating the site so it can be improved.
The website owner can easily check if the bounce rate is higher on a specific page or on all the pages of their website. With this information, you can improvise to reduce the overall bounce rate of the website.
You might have blog posts that have diverse bounce rate than the product page. According to the SEO experts, the Bounce Rate of a website is the 4th crucial ranking factor on SERPs. Even though Google doesn’t consider the Bounce Rate of a website in their algorithm metrics directly, it matters a lot.
If you can understand the entire concept of Bounce Rate, then it will make you better. You will know if the marketing strategy is effective and your visitors are engaging with your content.
What’s the Average Bounce Rate for a Website?
Well, it all depends on the type of website you are running. The average bounce rate of a website is decided based on its types and domain.
Newbie bloggers who often ask “what is the average Google Analytics Bounce Rate for a website”? Most authority websites experience a Bounce Rate somewhere between 26% and 75%. So, the average bounce rate of a website in such a case should be 48-49 percent.
The rule of thumb is that the Bounce Rate between the range of 26 and 46 percent is considered excellent. Whereas the bounce rate between 41 and 55 percent is good and above 70% is considered a high bounce rate according to Google Analytics.
But, most of the website owners won’t consider it alarming depending on their website as said earlier. Anything above 85% of Bounce Rate is considered a high Bounce Rate even for websites that deal in event blogging and even for normal blogs.
How to Check your Google Analytics Bounce Rate?
If you are looking for ways to increase the engagement of visitors on your business website, then you need to focus on the crucial metric called the Bounce Rate. You should check the Bounce Rate regularly. Below are the steps that can help you to check the Google Analytics Bounce Rate.
- Firstly, you are required to sign into your Google Analytics account and choose the website that you want to analyze and check the bounce rate of.
- Now you will see an Audience Overview page on the homepage.
- To check the Bounce Rate of the entire website, you need to check on the Metric Bounce rate which you will along the other metrics on the page.
- To check the Bounce rate of an individual page, you need to navigate to the Behavior and then click on “All Pages” option.
- From the table, you will be able to see the Bounce Rate Column.
- There is also the option to check the bounce rate of a different time period. For this, you need to simply change the data range from the top right-hand corner.
- You need to log into Google Analytics to find the Bounce Rate by following the steps mentioned above.
Understand the fact that to check the Google Analytics bounce rate, you need to add the code to your site manually. But for WordPress users, there are tons of plugins available to do the job for you. Some plugins show you the Analytics data directly on your WordPress dashboard.
- Monster Insights
What’s a Good Bounce Rate?
This is the common question in the mind of every website owners. In short, a good bounce rate for any website can be anything between 25 and 30 percent.
The good bounce rate of a website depends on two crucial factors – the kind of website and the baseline of the website.
Although a high Google Analytics bounce rate may not be a good thing for website owners, the definition of high bounce rate varies significantly.
Whenever a visitor land on your page, you want them to navigate more for information, click on CTA for signup or enter their email for further information, in general interacting with the site. You also want your visitors to find value on your website page on which they land. So, the good bounce rate is whatever that keeps the business lucrative and encourages you to think new and effective ways to increase visitors engagement.
The website would have higher bounce traffic because of a variety of factors. This can be due to clicking on your website mistakenly or because the visitor has not found the services or products they are looking for in your site.
This is the common thing that happens often and hence it is the reason why websites are unlikely to have the bounce rate below the average of 20%.
So, we can say a site with a bounce rate somewhere between 20-50 percent can be considered as excellent. The Google Analytics Bounce Rate that is around 50% can be considered a good bounce rate.
But there are also websites that have the higher bounce rate of 70% which doesn’t impact their conversions negatively.
So, following effective ways to reduce the Google Analytics bounce rate can significantly enhance the conversion rate of your website.
What’s Bad Bounce Rate?
A Google Analytics Bounce Rate below 20% or above 90% is considered to be a bad bounce rate for any website. The websites with the bounce rate below 20% signify that it has a problem with analytics setup and the later tells that the website has some problem.
Many a time it is noticed that everyone visiting the website is bouncing back and this is truly a horrible experience. Blogs having a higher bounce rate above 90% can be due to poor design, browser compatibility issues and disfigured tracking code, too much ads & popups or more. This can also happen due to a single page without content, links or virtual/tracking page views. So, if that is your case, you must get a better theme for your blog and give more thought to user friendliness for a better Bounce Rate.
Moreover, if the website has a Bounce Rate below 20%, then it signifies that analytics implementation is broken. Incorrectly implemented event tracking, duplicate analytics code and faulty 3rd party add-ons like live chat are the typical culprits.
When you notice that 75% of your visitors are not bouncing, then the prime culprit is the buggy analytics implementation. This is because the website is designed in a way that forces your visitors to take at least one action before leaving. This is something which breaks your website and compels the visitors to leave your site without browsing further.
Why is your Google Analytics Bounce Rate So High?
The reasons for high bounce rate vary depending upon the website and factors. There can be several issues due to which the bounce rate of your website is higher. Below are some of the common causes of high bounce rate of a website.
Slower Loading Speed
Nobody likes a slow website and they won’t hang around till it gets completely loaded. People prefer sites should load faster within 2 seconds, while 40% of the visitors will abandon if it takes a longer time to get loaded and 1 second of delay in page load can reduce 7% of conversion rate. The page loading factor is not only the prime reason for higher bounce rate, but it is also considered to be the ranking factor for Google. So, ensure to check for the loading speed of your website and try to deliver a faster experience to your visitors to lower the bounce rate. It can be achieved to a higher extent by Leverage Browser Caching method.
Improper Descriptions and Tags
Usually, people ignore this factor, but the descriptions and tags play a crucial role. They are intended to describe the page content precisely and it is what your visitors consider first prior to landing on the website. So, if the descriptions and tags are not accurate and if it feels mislead, then this would reduce the visitor rate and increase the bounce rate. It is really very easy and simple to fix it. Examine the page that has the higher bounce rate and ensure the description and tags are precise and reflecting the information accurately.
Inaccurate Google Analytics Setup
One of the most popular reasons for higher bounce rate is due to improper Google Analytics Setup. We talked earlier about this, normally if the website has below a 20% bounce rate, the culprit is a tracking error. So, without proper implementation and setup of the Google Analytics, your website won’t get the desired results. Fortunately, Google provides you with guidelines and walk you through the process of evaluating and fixing the tracking with its tools.
Not Responsive and Not Mobile Friendly
If your blog is still not mobile-friendly and responsive, then you are losing a major percentage of conversions. Today, mobile is dominating how people spend their media time. Already 70% of the media time is spent on Smartphone and in the coming years, mobile devices are expected to drive 85% of global internet usages. Even Google is getting online with its mobile-first initiative. So, if you have not yet optimized the design of your website to make it mobile friendly and responsive, that is your answer to higher bounce rate.
Another common reason for higher bounce rate is the non-appealing design of the website. The design of a site plays a crucial role in increasing customer engagement and also improves the user experience. And these factors will lower your bounce rate by 10-15%.
How Can You Reduce Your Bounce Rate?
Examine the Target Audience
You really can’t expect users to stick around if they don’t want to be there. Attracting the attention of visitors with irresistible offers and eye-catchy titles is easy. But you need to ensure that the visitors coming to your website are ideal for your business. For this, you would need in-depth knowledge to recognize who is your ideal customer and target the right audience.
Once you recognized the buyer personality, you can make out which channels they use and what content they prefer the most. With this information, you can design your site with chock-full quality content. It would encourage the visitors to stay longer since all their needs are catered within your blog.
Checking Traffic Channels
You need to make sure that your page lives up to your promises. This means that if you have a post on Facebook that links back to your website then you need to ensure that you are delivering what you say. If people click on your link from search results or a social media post for the sake of getting information or a service as promised and find it irrelevant, then they will instantly bounce back.
So, you need to identify the gaps in promises and deliverance and for this, you need to keep an eye on traffic sources. The Channel report from Google Analytics will provide you with all the details about the Bounce Rate for each channel group. And all Traffic report will let you know the bounce rate of each source separately.
When you identify the specific channel which has a higher bounce rate, you can examine it and find new strategies for improvement.
Creating Better On-Page User Experience
This is the hard truth for any blogger or site owner. Sometimes the content on their website is not engaging enough. The user experience greatly depends on how the user feels when they are on your site. This is actually subjective as it is not possible to please everyone. Improving certain aspects of your site can enhance the user experience by a lot and this includes:
- Using videos
- Using high-quality images
- Making the content easily readable
- Includes updated, consistent and higher quality content
- Making the website easily navigable
Including Relevant Links and Suggestions
Placing a link correctly can make a huge difference between bounce rate and an extended visit. So, it is a must that you use the links wisely.
A well-placed link will encourage the visitors to get down into the rabbit hole to find more information and stay longer on your site.
But, again you need to ensure that the links are relevant, lead to valuable content and provide the visitors with what they are searching.
If your post is about online marketing, then the links must be related to the topic. It should not lead the users to another post written about weight loss.
So, these were some of the effective ways to improvise the Google Analytics bounce rate of your website.
What is your bounce rate? Do you have some other methods to reduce bounce rate? Or do you think Google Analytics Bounce rate is just a number you shouldn’t consider seriously? Let us know in the comments below. Don’t forget to share this post with your friends.