Cyber Monday comes two days later than Black Friday and brings, even more, opportunities for sellers to sell as many products as possible and for customers to buy more and spend less. Cyber Monday is generally considered to be better for the Shopify online store platform in comparison to Black Friday.
Is Cyber Monday better than Black Friday for the Shopify service?
Black Friday is not just ONE specific day anymore. Recently it became a whole season of sales in the USA, Canada, South America, and most European countries.
As the statistics show, the festive period of shop sales last from Thanksgiving until the Christmas Holidays or even longer. The point is to use, as they say, ‘the most wonderful time of the year’, for increasing sales as much as possible and earn more profit for your business. The first step to success is to understand clearly and completely how to optimize the processes to achieve the objective.
The question about providing more advantageous sales days is heard from customers as well as from shop owners quite often.
Is Cyber Monday better than Black Friday?
1 ) Origins of the phrases
As everyone knows, Black Friday is the day that comes after Thanksgiving. But the history of this day is not as good as you think it might be. The term was used by Philadelphia police in 1950 to describe the horrible crowds and traffic congestion after Thanksgiving Day. And anyway, ‘black’ is not the most optimistic color, isn’t it?
The story of Cyber Monday is much younger. In the beginning of the XXI century, it was coined by the National Retail Federation in the USA because people continued to shop online quite a bit, even at their workplace. So the origin of this day refers entirely to marketing but not to traffic troubles.
2 ) Amount of purchases
Every year the income from Black Friday and Cyber Monday multiplies.
Just take a look:
In 2016 Adobe estimated $3 billion in sales during Cyber Monday of 2016. More than a half of the products were bought with the help of mobile devices. This number shows a significant fact: even after Black Friday, after spending hundreds of dollars to buy things they need, customers still spend even more online to make desirable purchases on Cyber Monday and it is even better for the Shopify web stores.
3 ) Offline or online?
Black Friday is not an official holiday in most countries, but besides that, for example, in the USA and Canada, a lot of employees ask for the day-off on this date. It creates traffic problems, as mentioned above and also great crowds and in-store lineups appear.
Cyber Monday is the leader in online shopping. People use the internet to make online purchases on this day.
Is Cyber Monday as good as Black Friday?
Black Friday and Cyber Monday are not the only discount days of the year, so you don’t need to panic about these days. Don’t let stress or impulse influence your customer preferences. Nevertheless, during these days dreams of perfect sales may come true and one should do everything possible to let it happen.
Both of these days could promise trouble but if the owner of the e-shop plans ahead, everything will be okay. Also, these two days are hard to compare and it’s difficult to analyze which one is more important. But there is no doubt that for online sales Cyber Monday is as good, if not better than the more famous Black Friday.
- Makes a fast deal completely normal, brings money immediately to a seller and a product immediately to a customer, as transactions mostly take place in-store.
- Large crowds in the shops have a negative influence on sales, purchases, staff, and even software management systems that are used in certain shops.
- A trait of online shopping is that customers have to wait a bit until the product arrives,
- But at the same time, customers are making a purchase sitting in lovely rocking chairs, while the seller doesn’t have any problems with staff or crowds in the shop.
Proper planning of the Black Friday and Cyber Monday sales will bring the best profit during both these days and the entire November-December period.
Don’t forget that Cyber Monday is as good as Black Friday and is very important for online businesses. Use of the special Sales Countdown Timer Bar will remind customers not to forget that the sale begins or ends soon. The application is mobile friendly, so the notification cannot be missed.
Black Friday Cyber Monday: A Brief Comparison
As a conclusion, all of the advantages and disadvantages are reviewed in the table:
A comparison of Black Friday and Cyber Monday
|Cyber Monday||Black Friday|
From the Black Friday and Cyber Monday comparison one can see that Cyber Monday discounts are the most suitable for online shops.
And, regardless, special marketing and sales programs are important for both Black Friday and Cyber Monday. These programs may be planned and implemented easily with the help of Shopify apps.