Black Friday the most important sales of the whole year is back! Check out 10 Tips to Prepare your eCommerce site for the Black Friday Sales this year.
The Thanksgiving weekend is coming! So, it’s high time to finish your preparations for the most important sales of the whole year!
Everyone waits for the crazy Black Friday discounts to be presented by all the major brands and companies worldwide. Just imagine, last year during the Black Friday sales alone generated a whopping $5 billion of earnings within 24 hours in the US. What’s more, a Shopify report from the past year revealed that during the period of Black Friday & Cyber Monday sales Shopify retailers processed more than $1 million per minute. So, if you do want to miss the moment, then it’s high time to get your web store ready for the upcoming weekend of crazy discounts.
How to handle the Black Friday Sales properly?
What elements of your site’s design are worthy of your special consideration? Let’s discover!
By the way, if you are looking for the high-quality eCommerce themes that can enhance the online presentation of your store, then you will enjoy the Black Friday & Cyber Monday deals from TemplateMonster. The digital marketplace lets you save 50% on the purchase of any ready-made theme from their inventory. All themes are displayed at a discounted cost. So, pick the ones that come to your liking and bring an updated look and feel to your venture.
When it comes to the best and most effective ways to promote your Black Friday and Cyber Monday offers, then starting with the major update of your site’s design and promotional materials is always a good idea. Nonetheless, it may be irrational to upgrade your site’s designs for the upcoming weekend of hot Thanksgiving sales. That’s why you can consider designing flyers for print and digital media. Working with a pre-designed flyer template, you get fully editable Photoshop files.
You can adjust their look and content in the way that matches your current promotional campaign.
For example, Black Friday Sale Flyer Corporate Identity Template includes 6 completely editable PhotoShop templates, each of which is available in 3 design variations. You can add or remove any image or written pieces of content using the popular image editor.
Designing a catching yet informative newsletter is essential for an effective promotion of your Black Friday campaign. A promo email doesn’t look like a regular newsletter that informs your audience about new content of your blog or reveals your recent updates.
Black Friday newsletter should engage the users’ attention as soon as they open your email. It should bring emphasis to your sales offer, reveal a set of products that people can buy at a lower cost, etc.
For example, take a look at the Black Friday Responsive Email Template. It features a vibrant and catching design that cannot be left unnoticed. The completely responsive design of the template is fully configurable. It comes with full MailChimp support. It is StampReady compatible, which allows you to apply any sort of changes to the pre-designed layout in the visual mode.
The template is built using vibrant yellow shades. CTAs are used wisely throughout the design.
Black Friday banners are impressive conversion-optimized elements that can bring you whopping amounts of sales if designed right. A promotion banner needs to be built in a clear and comprehensive way. Still, it should look catching so that it stands out from the rest of pieces of content that are shared on your site.
Placing an animated banner on your site is probably the best way to make your offer stand out. For example, Black Friday Sale Animated Banner is a collection of 7 editable animated banners that come in the most frequently used sizes. You can display such content in sidebars, headers, and footers of your sites. Also, you can add animated elements to your blog posts and share your promotional materials with other bloggers. This is when your partners can help you promote your offers.
The development of your Black Friday promo campaign includes a handful of aspects that you need to take into consideration. This includes promo materials for your AdWords campaign, header and footer designs, banners, logos, etc. This is when bundles of pre-designed promo materials come in handy. As a rule, they include comprehensive sets of designs that are ready to be used for a range of purposes.
Take, for example, Black Friday Promo Banners Bundle that contains 30 fully editable Black Friday banners with customizable texts and images.
In addition to the development of eye-catching promo materials, do a quick review of the pictures of products on your site. As an owner of an eCommerce project, you understand the real value of the quality visual data. If you are running low on time, then start with a list of your top products. Update their photos on the product pages if needed.
If you didn’t mind your SEO strategies, then it’s high time to pick relevant sets of keywords for your Flack Friday and Cyber Monday promos. Mind that both images and texts of your web page need to be optimized. Using relevant and targeted keywords in your headers, tidying up and removing duplicate content, and giving a potential to seasonal keywords grows the chances that your Black Friday offers will be noticed.
Black Friday and Cyber Monday are the busiest shopping seasons of the year. So, you will need the help of third-party services to handle the crazy shopping season smoothly.
Do you own a Shopify-based eCommerce site? Then the following Shopify plugins and tools will help you boost your sales during this busy season.
- Tido chat app can help you improve your customer service.
- Shippo can help you streamline your shipping and fulfillment funnel.
- Aftership can help you improve the tracking experience.
- Coupon Pop delivers coupons and discounts that can increase your followers’ list.
- Tradegecko lets you keep your inventory and orders in a single place.
These are only a few of the highlighted apps and plugins. You can find more inside pre-designed Shopify mobile theme.
Creating a catching and SEO-friendly landing page is the best way to reveal your special deals to the online community. As soon as banners improve user experience on your site, a landing page can give a push to the promotion of your Black Friday and Cyber Monday deals.
For example, Black Friday Landing Page Template is a ready-to-go design that’s intended to be used for the promotion of your seasonal deals. The layout looks catching yet well-balanced. With its help, you can establish a fully personalized landing page design for your Black Friday deals.
Products for Gifts
Black Friday is the time when people are searching for gifts for their friends and relatives for the upcoming winter holidays. While planning your Black Friday promotion, mind those items that can make good gifts for your target audience. As soon as you make up a list of good holiday gifts, consider adding those to the selection of the products that you promote.
Just in case you cannot decide on what sort of products you can select as gifts, then add gift cards to your site. This can help you gain an impressive revenue push this holidays season. As a rule, offering people a cross-sell of a voucher, they pay less than the value of the gift card amount. In such a way, you give a push to your upcoming Christmas sales while pushing up your average order values.
Black Friday and Cyber Monday sales are the busiest time of the year when you get an impressive income boost. Take care of getting your eCommerce site ready for the upcoming busy season. Mind updating all promotional materials in the catching and usable style. If you lack on time, use ready-made web designs. These are real time-savers on such occasions.