Finding the best time to post on Instagram is just as important as using stunning images and fierce hashtags to your targeted audience.
Posting breathtaking posts and photos is not enough for Instagram. You also need to find the best time to post on Instagram for its success.
Managing social media accounts are tough; there are lots of things you need to consider for its success. Instagram is no different, simply posting amazing photos and trending hashtags won’t help you grow your account & get the engagement you deserve.
Instagram has become one of the major social media platforms over a past few years. And that might be one of the reasons why almost every second person has an active account in the platform.
Why you need to find the right time to post on Instagram?
What most people tend to overlook is finding the right time to post on Instagram, think about it for a second. It’s not just you; millions of people use Instagram from all over the world. According to InternetLiveStats, there are 872 posts uploaded to Instagram each second.
So your post may stay on top for just 5 to 10 seconds before thrown to the bottom by newer trending posts. Posting at the wrong time means less visibility, this, in turn, means a much lesser Engagement rate.
Usually, we don’t give importance to the time we’re posting our latest updates. It’s mainly because you think that your followers would check your post once they get online. Apart from that, people hardly get time to post on Instagram as they’re usually busy in the weekdays. And that makes them update whenever feel like once in a while.
Furthermore, scheduling your Instagram posts to match the time when most of your followers are active plays a crucial role in determining the likes and success of the post. The complex Instagram algorithm calculates the average engagement you get and how fast your audience responds to determine where to place your post in a follower’s timeline.
So if you plan to get more visibility and grow your account to success then finding the best time to post on Instagram is vitally important as the quality of your posts.
When is the best time to post on Instagram?
Now then, you know posting on right time is important; so yea just tell me what this right time is and end this torture. 😛
That’s the catch, you see this best time to post is not exactly the same for everyone and nobody can tell you an exact time to post. Although we can get a rough estimate based on the various studies conducted, finding the ultimate right time to post entirely depends on each account.
In a nutshell, the correct time to post on your Instagram account mainly depends on the Timezone & Age of your audience. And it’s a proportional cycle; the more engagement you get means a higher position & visibility for the post. And when you get the high visibility, you get much better engagement.
Consider this example; you or your brand is based on India, and your Instagram followers & targeted audience are mainly from the United States. Then posting at your local time will not help you much, if you upload a post at 1.00 PM Indian time, it will be night in the US, meaning all your audience is at sleep.
You got the point, right? What we can do next is to test & experiment with some of the posting times based on the studies. And ultimately find the sweet spot of your own Instagram for maximum visibility and engagement.
How to find the Best Time to Post on Instagram?
Similar to the dynamic Instagram algorithm, undoubtedly, the best possible time to update your post on the platform never remains constant. Handling your Instagram account is perhaps a time-consuming procedure as it involves the appropriate strategies as well as brilliant posts to draw the attention of your viewers and followers.
If you believe that spectacular pictures with some captivating caption are all that can make you popular in the platform then you are wrong my compadre. Apart from your images and captions, it is equally essential to ascertain your target audience, their interest, and probably the time they would want to see your post.
The more information you can assemble regarding the interest of your Instagram audience and the time they get active on the platform, the more probability you have of a successful Instagram campaign. Hence, evaluating the best time to post on Instagram should be at the top of your priority catalog.
As per the studies of 2017, 50 percent of the entire social media experts stated that between 7 pm to 9 pm is the best time to post on Instagram.
But then in 2018, most of the reports claimed that lunchtime i.e., between 11am-1pm, can help you get better attention of your audience.
However, the studies demonstrated above probably won’t be the correct time for everyone who uses Instagram from all around the world. So this article will try to help you find your very own time to post on Instagram for viral results.
Interested are we? Then read on:
Here is how you can find the best time to post on Instagram to leave a good impression on your followers.
Consider the Best Active Time Zone while Posting
You shouldn’t give priority to the time zone of your country. Instead, the foremost thing you should consider is the locality of your target audience.
For instance, if you reside in Europe but your audience is mainly from the United States, you must aim to post the pictures according to the EST time zone. Then your followers see your updates instantly; you get your engagement and also impress the Instagram algorithm.
Now, what if some of my followers are from the US but the rest are from Russia? These are the cases where you need to test and experiment with proper A & B testing. Then you will find that sweet spot that can be the best time to post on Instagram for both the countries.
For example, if you post at 09:00 PM Moscow Standard Time, most of your US based followers would also get to see your post instantly as it would be around lunchtime at 01:00 PM in the region.
General posting time on Instagram:
Even though the general guidelines won’t provide you with the exact and accurate period to post on Instagram it helps you get a better starting point to begin your experiments. If you plan to attract thousands of people and make your post viral, you should aim to post during off-working hours.
Posting during the morning commute is a great time, particularly for videos. After studying more than 70,000 posts it turns out engagement rate for videos are much higher after 09:00 PM and before the morning commute.
If you post during office/school hours nobody is going to check their Instagram accounts. And once their work hours are over your post will be nowhere to be find updated by newer posts.
This rule applies to almost everyone so you can consider that the next time you decide to do an update.
Keep Important posts for weekdays
When will the majority of people get active on Instagram? You’d expect weekends, right? Well, that’s not the case, according to HubSpot, Monday and Thursday are the most popular period when people use social platforms more. At the same time, Sundays tend to bring in the least amount of audience. (This might because people prefer to spend their holiday having an outing with their beloved ones rather than scrolling down their Instagram account 🙄 ).
As most of your followers get active on weekdays, there is no point in sharing a lot of posts and expertly taking photos in the weekend. Instead, you should save them for the weekdays to get the best possible engagement and outcome.
Tips that can help you get an edge on Instagram
If you aren’t well aware with diverse time zones, get Instagram Insights to avail all the essential details regarding the best time to post on the platform. The Instagram Insights is a great source to research and analyze the in-depth information of your followers, their interest, and so on.
Finding the period when most of your Instagram followers are active or when your posts get maximum response, Instagram Insights can do it all for you.
Apart from Instagram Insights, there are other great tools which give tons of extra information to use. You may already know SocialBlade but there is a better insight tool specially made for Instagram known as Ninjalitics.
Ninjalitics provides way better information than other services and in a very beautiful way for us to use and capitalize.
Simply because you live in a different time zone than your followers doesn’t mean you have to suffer. There are lots of applications that allow you to schedule your posts ahead, so you don’t have to set an alarm for 2 in the morning.
Hootsuite is an excellent service that lets you schedule posts, and the best thing? The service is free for managing up to 3 social profiles, scheduling 30 posts per month. If you want more premium options, then you can upgrade for a small fee.
When is the worst time to Post on Instagram?
Of course, if there’s an optimal time to post on Instagram there is the worst time to post as well. If you believe that just clicking a picture and posting it straight in your profile is all you need to get a large follower base and better engagement you better be a celebrity or some famous personality/brand otherwise you’ll end up flop.
As I’ve already mentioned that during the weekdays i.e., especially Monday, Wednesday, and Thursday are the period when the majority of the people go online and check the recent posts according to Sproutsocial.
Though being a holiday for most of the employees, businessman, and students, the possibility of engagement with your posts is much lower on Saturdays and Sundays. And these are not the best time to post on Instagram as you might’ve guessed.
In general, 3pm-4pm hours should be often avoided, after 9 in the morning and 6 in the evening is another worst period that won’t help you get instant likes and comments on your post since most people will be busy with work or school.
As you already figured by now, there is no specific time that will work for everyone. Just because some of these points worked for me, there is no guarantee it will show similar results for you.
There is no certainty whether the period your Instagram followers stay active remains constant or not. But it is beneficial to analyze & evaluate the changes so you can expand your reach. And eventually, find the best time to post on Instagram for your own account.
In addition to the careful consideration of the time you post, the consistency and outstanding content are essential factors to be taken into the account.
So, in short, we can come to a conclusion:
- Give priority to the demography & timezone of your followers.
- Mondays, Wednesdays & Thursdays usually perform better.
- The morning commute is a good time to post – 07:00 AM – 09:00 AM.
- The Lunch Break gives good engagement – 02:00 PM- 03:00 PM.
- Videos tend to perform better after 09:00 PM on weekdays.
- Weekends & Office/School hours are not the best time to post updates.
Now that you know about the importance of posting at the best time on Instagram and how to find your best time, you are ready to attract a lot of engagement & larger audience within a few days.
So did your engagement rate improved? More viral posts on Instagram? Post your queries and any information we forgot to add in the comments section below. Also, don’t forget to share this post with your friends.
So what are you waiting for? If a few likes and slow comments were your major concern, follow the guide, get a larger following and go viral on Instagram. All the best!